The Deep Specialization™ Podcast
Everyone knows the power of focus in business, but not everyone knows how to do it well. On this show, you'll hear from 7, 8, and 9-figure founders and executives who've been wildly successful by taking a vertical or multi-vertical approach to growing their business.You'll hear stories about how they started, what they did to grow their business and ultimately what made them a success. If you're thinking about focusing your business on one or more verticals, this show is for you.
Episodes
138 episodes
How This Agency Owner Scaled to Their Most Successful Year Yet
In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks,...
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22:54
Copy This Sales Strategy, It’ll Blow Up Your Agency
What if one relationship could unlock a hundred new clients for your agency? In this episode, we dive into the Tas...
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4:51
Give me 76 seconds and I’ll Help You Scale Your Agency
In this episode, Corey Quinn delivers a simple truth that every agency owner needs to hear: being a generalist doesn’t keep you safe; it keeps you invisible. If you’ve been trying to serve everyone with e...
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1:23
The Proven 5-Part Sales Compensation Playbook for Agency Owners
If you want your agency to scale, you can’t stay stuck doing all the sales yourself; you need a salesperson. But here’s the challenge: most agency owners...
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8:17
How This Agency Owner Scaled To $1M+ A Year
What does it really take to grow an agency past seven figures? Spoiler: it’s not sipping mai tais on the beach while your team handles everything.In this epis...
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18:22
How to Choose the Perfect Vertical Market for Your Agency
Your agency isn’t growing as fast as it could not because of talent, but because you haven’t specialized deeply enough. In this episode, Corey Quinn breaks down his proven 3-step Focus Finder system for choosing the right vertical marke...
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5:32
The 6-Slide Trust Multiplier: How to Double Your Close Rate
Most salespeople lose deals in the first five minutes, often without realizing it. Why? Because they fail to build trust fast enough. In this episode, Corey Quinn shares his Six-Slide Trust Multiplier, a proven framework that engineers ...
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14:58
How To Increase Your Agency’s Sales So Much It Feels Like Cheating
Most agencies struggle with sales because they fall into the generalist trap, saying “yes” to every client, creating inefficiencies, and burning out. In this episode, Corey Quinn reveals the deep specialization flywheel that flips the s...
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13:26
I Asked 100+ Agency Owners the SAME Question… Here’s What They Said
After over 100 episodes, The Deep Specialization Podcast wraps its journey with a powerful finale, a curated highlight reel featuring some of the most impactful voices in the agency world. In this special...
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43:56
From Rock Bottom to Record Revenue | Austin Houser
Want to know how ready your agency is to scale? Take the FREE Agency Growth Scalability Score assessment and find out where you stand across Positioning, Marketing, and Sales Systems. 🎯 It only takes 5 mi...
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1:12:34
How to Build a Profitable, Sellable Agency | Chris Martinez
Join Corey Quinn and Chris Martinez, CEO & Founder of Bloom, to hear how he transformed a turbulent past into a thriving agency career. Chris opens up about the power of financial literacy, why “Facts...
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1:08:04
AI Is Revolutionizing Healthcare Marketing | Stewart Gandolf
Join Corey Quinn and Stewart Gandolf, CEO of Healthcare Success, to explore how AI is revolutionizing healthcare marketing. From advanced content creation tools to enhanced patient experience and streamli...
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41:38
Inside the Agency Acquisition: Why Hennessey Digital Joined Herringbone | Raj Ramanan & Jason Hennessey
Join Corey Quinn alongside Raj Ramanan, CEO of Herringbone Digital, and Jason Hennessey, Founder of Hennessey Digital, as they unpack the recent acquisition that marks a major shift in the agency world.&n...
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43:26
How Niching Down Built a 7-Figure Agency for Pest Control Pros | Andrew Peluso
Join Corey Quinn and Andrew Peluso—Founder & CEO of Pesty Marketing—as they dive into the game-changing power of deep specialization in the agency world. Andrew ...
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55:21
The ROI of Relationships | Brian K. McRae
Want to know how ready your agency is to grow sustainably?Take the FREE Agency Growth Scalability Score assessment and find out where you stand—across Positio...
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40:00
The Roofing Niche That Built a Marketing Empire | Arielle Cohen
Join Corey Quinn and Arielle Cohen—Co-Founder & CMO of Marketing 411 & Business 411—to reveal how she carved out a fast-growing niche in the roofing industry...
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44:03
Inside the Agency That Dominates the MSP Market | Nate Freedman
Join Corey Quinn and Nate Freedman—Founder & CEO of Tech Pro Marketing—to learn how niching down helped him transform his generalist agency into a leader in MSPs...
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50:25
Building a Sales Machine in a Specialized Agency | Travis Weathers
Join Corey Quinn and Travis Weathers—Founder and CEO of Rotate Digital—as he shares how specializing in the moving industry became the catalyst for his agency’s expl...
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54:21
The Genius Model: Turning Wisdom Into Influence | Simon Bowen
Join Corey Quinn and Simon Bowen—Founder and CEO of The Models Method—to learn how to use visual models to drive agency growth. Simon shares how The Genius Model hel...
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48:53
Reputation, Retention, and ROI: The SmartSites Growth Formula | Alex Melen
Join Corey Quinn and Alex Melen—Co-Founder of SmartSites—one of America’s fastest-growing digital marketing agencies. Alex shares how SmartSites has maintained 35% y...
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1:09:04
Agency Operations Simplified: Systems, Scaling, and Time Freedom | Alyson Caffrey
Join Corey Quinn and Alyson Caffrey—Operations Strategist & Founder of Operations Agency—to uncover the systems and strategies that fuel sustainable agency growt...
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48:43
How to Sell or Buy a Digital Agency the Right Way | Azim Nagree
Join Corey Quinn and Azim Nagree—Head of M&A at Herringbone Digital—as they unpack ...
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38:51
Innovation Essentials for Digital Agencies in 2025 | Jon Morris
What would happen if you allocated at least 5% of your agency’s revenue to innovation? Join Corey Quinn as he chats with Jon Morris—CEO/Chairman of Fiscal Advocate—about the essential role of innova...
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45:52
