The Deep Specialization™ Podcast
Everyone knows the power of focus in business, but not everyone knows how to do it well. On this show, you'll hear from 7, 8, and 9-figure founders and executives who've been wildly successful by taking a vertical or multi-vertical approach to growing their business.You'll hear stories about how they started, what they did to grow their business and ultimately what made them a success. If you're thinking about focusing your business on one or more verticals, this show is for you.
The Deep Specialization™ Podcast
How to Build a Profitable, Sellable Agency | Chris Martinez
Join Corey Quinn and Chris Martinez, CEO & Founder of Bloom, to hear how he transformed a turbulent past into a thriving agency career. Chris opens up about the power of financial literacy, why “Facts Not Feelings” drives every major decision, and what it really takes to build an agency that can grow (and sell). From pricing strategy to personal therapy, Chris shares bold insights every agency owner needs to hear.
Episode Highlights:
- From Trouble to Triumph — How Chris turned personal adversity into entrepreneurial drive.
- Facts Not Feelings — Why this philosophy is key to smart, emotion-free decision-making.
- Financial Literacy for Founders — The metrics every agency owner must master to grow and sell.
- Building a Sellable Agency — What makes a business attractive to buyers (and what doesn’t).
- Therapy and Leadership — How self-work translates into stronger leadership and better business.
- Team Over Everything — Why assembling the right people boosts value and scalability.
- Market-Rate Mindset — Why paying yourself properly reveals your agency’s true worth.
- Plan It, Prove It — The importance of documenting strategy before making big moves.
- Profit with Purpose — Why Chris plans to donate the majority of his wealth to charity.
The resources mentioned in this episode are:
- Check out Bloom: https://bloompartners.io
- Buy “Facts Not Feelings” by Chris Martinez: https://www.amazon.com/Facts-Not-Feelings-Mastering-Marketing/dp/B0DPCRHY87
- Connect with Chris Martinez on LinkedIn: https://www.linkedin.com/in/chrismartinez13
- Follow Chris on Instagram: https://www.instagram.com/chrisfrombloom
- Listen to Operation Agency Freedom Podcast: https://bloompartners.io/our-podcast
📘Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com
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