The Deep Specialization⢠Podcast
Everyone knows the power of focus in business, but not everyone knows how to do it well. On this show, you'll hear from 7, 8, and 9-figure founders and executives who've been wildly successful by taking a vertical or multi-vertical approach to growing their business.You'll hear stories about how they started, what they did to grow their business and ultimately what made them a success. If you're thinking about focusing your business on one or more verticals, this show is for you.
The Deep Specialization⢠Podcast
From Rock Bottom to Record Revenue | Austin Houser
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Join Corey Quinn and Austin Houser, Founder and CEO of Base Coat Marketing, to explore his inspiring journey from side hustle to specialized agency success. Austin opens up about how a life-threatening health crisis reshaped his mindset and pushed him to build with purpose.
He shares how focusing on a single industry transformed his business, the power of personal development, and how AI is helping him (and other agency owners) deliver better client results. For agency founders navigating growth, burnout, or big life changes, Austinâs story is a powerful reminder of what really matters.
Episode Highlights:
- Specialization as a Growth Lever â Why choosing one industry helped Base Coat dominate.
- Health as a Wake-Up Call â How a personal crisis redefined Austinâs priorities and path.
- Sales = Survival â Why mastering sales is essential for agency growth.
- AI for Better Marketing â How automation is reshaping quality control and delivery.
- Building a Business That Serves Your Life â Not the other way around.
- Family as Fuel â The deeper âwhyâ that keeps Austin pushing forward.
The resources mentioned in this episode are:
- Check out Base Coat Marketing: https://www.basecoatmarketing.com
- Connect with Austin Houser on LinkedIn: https://www.linkedin.com/in/austinhouser
- Follow Austin on Instagram: https://www.instagram.com/austinjhouser
- Connect on Facebook: https://www.facebook.com/austin.houser
- Listen to our episode with Josh Nelson of Seven Figure Agency: https://www.coreyquinn.com/blog/podcast-proven-7-figure-agency-roadmap
đEscape the generalist trap with my best-selling book âAnyone, Not Everyoneâ and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com
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đŠ Feeling stuck trying to stand out in a noisy market? Iâd love to give you my free crash course that will help you