What if one relationship could unlock a hundred new clients for your agency? 

In this episode, we dive into the Tastemaker Strategy, a proven sales approach that scaled Scorpion from $20M to $200M by leveraging the hidden power of industry influencers.

You’ll learn why 90% of buyers choose from a preset shortlist (according to Harvard research), and how to ensure your agency gets on it. From identifying tastemakers to prioritizing them using two simple tools, this episode gives you the roadmap to predictable growth.

What You’ll Learn in This Episode:

• Why tastemakers, not cold calls, are the key to filling your pipeline
  
• The “Golden Egg vs. Goose” analogy that changes how you think about growth
  
• A real-world case study: how one tastemaker relationship turned 1 client into 100
  
• The AI-powered process to uncover top brands, thought leaders, and trends in your vertical
  
• How to use the Opportunity Matrix to identify which tastemakers deserve your focus
  
• A step-by-step action plan to build trust and add value to the right people

⏱ Episode Chapters

00:00 What is the Tastemaker Strategy

00:25 The Power of Tastemakers & the Golden Egg Analogy

01:17 Why 90% of Buyers Choose from a Shortlist (Harvard Research)

01:46 Case Study: How One Tastemaker Relationship Turned 1 Client into 100+

02:30 Tool #1 

03:17 Tool #2 

04:24 Your 3-Step Action Plan

05:30 Why One Tastemaker Can Be Worth 100 Clients

05:44 Next Step: The 6-Slide Trust Multiplier Framework

Resources & Links Mentioned in the Episode:

• Free Tastemaker Workbook – Get the exact AI prompt and walkthrough to build your own list: https://deep-specialization.kit.com/tastemaker-prompt

Remember, one tastemaker can be worth a hundred clients. Build the right relationship, and you’ll never have to chase cold leads again.